"We've NEVER done it that way before." For most companies when these words are spoken what is implied is "why should we try something different?" This is the sign of a corporate culture that is stuck in a deep rut. When I work I prefer to appoach every situation by reviewing what has been done and how it has been done, asking "how is that working?" Even when something is successful improvement can always be made. If business is lagging, obviously whatever has worked in the past is no longer effective. It is time to say "We've never done it THAT way before" and try something new.