It makes no difference how many people you meet networking, how many prospects you might cultivate, how many clients you have if you do not make the effort to reach out to them.
When you meet someone at a networking event, how do you follow up? Do you send a mass e-mail to everyone who’s card you grabbed there so you can tell them how wonderful you are? Or do you call them to arrange a time to meet to sell them your product or service? Do you send a card, written in your handwriting, saying how good it was to meet them and you hope you will be able to help them build their business, then follow up with a call to set a date to meet so you can learn more about them? Consider which of these would mean the most to you…
As for your clients, do they receive a birthday card from you each year? Do they receive a card on the anniversary of the date you began doing business together? Do they receive thank you notes with a little gift card when you receive a referral from them? Just doing any one of these would put you miles ahead of most people – help you to differentiate yourself from the masses.
This can be done so simply with an online system that I use, SendOutCards.com. With its contact manager, group option, campaign system and date reminders, SOC practically does the work for you. Feel free to contact me if you are interested in stepping up your credibility with your current clients and your prospects. I would love to help.